An Insight into Chipotle Ads.
I've never been interested in advertising, but I do find myself watching it often. I continuously note billboards,and whether or not I think they are really stupid, or really brilliant, or just really annoying. I have in the past wondered the point of some billboards ... For example, there is a billboard (I forgot which college its for) but it says "Our Graduates can spell Sesquicentennial" I noticed it while I was in the car with my boyfriend, and I said it was a really stupid billboard. I asked what the point was, and how it was effective to marketing, to which he replied "Well, you're talking about it aren't you?" GOOD. POINT. I no longer question advertisements, I simply form opinions about them. I won't argue whether or not they serve as an effective marketing tool.
HOWEVER. Chipotle ads? Amazing. They are so brilliant and so funny. They make me smile every time I see one, and I dont think its just because I am obsessed with Chipotle. They are just really funny. I was browsing their website today (Trying to see if theres any way to scam a free burrito at the one opening by my house) and looking through the various parts of their site when I came to the section that has all of their advertisements on it. The Radio Commercials aren't as catchy as the print ads (although some of them are amusing.. Most are country song parodies about burritos or guacomole) But the billboards, bus ads, etc.. are just insane. They don't have to do anything besides show a burrito and throw down a catchy phrase and they're effective in making you laugh, think, and I'm sure if you're susceptible to chipotles charms.. making you run right out the door to get one.
Check them all out at http://www.chipotle.com/ and click the section that says "Play"
Notable favorites of mine include "Donde esta la casa de BIG-ASS burritos?", "If you Come, We will build it.", "Foil Shizzle", and "Taking one Home? Borrow a Pick up."
In other news, I believe June 3rd is the day that Chipotle is hosting their food drive.. check it out in your area, but I think if you bring in something like 2 cans of food or two food items, you get your burrito free. There are 4 Chipotles in my area.. I have my day planned out. A burrito for breakfast, a burrito for lunch, and healthy... I mean.. a Burrito for dinner. And.. A burrito for my nighttime snack. Mmmmm yeah.